Binance, the global blockchain ecosystem and the largest cryptocurrency exchange, has announced that it has surpassed one million subscribers on its YouTube channel, as per the most recent information shared with Finbold on August 9.
This makes Binance the first crypto brand to reach this milestone.
The growth of Binance’s YouTube channel
The growth of Binance’s YouTube channel is largely due to its educational content, explainer videos, product tutorials, and partnerships with Cristiano Ronaldo, which has been pivotal in bringing new users to the blockchain ecosystem and Web3 technologies.
“Finance” has been one of the top three most-searched keywords on YouTube over the past half a decade, according to Google.
Rachel Conlan, Chief Marketing Officer at Binance, explained how this trend aligns with Binance’s broader goals:
“Our goal is to build the industry responsibly by educating people about Web3 and crypto. YouTube is a key part of this strategy, reaching a global audience that is more financially curious and literate than ever. The fast adoption of crypto shows that digital assets are becoming a significant part of the global economy.”
Binance doubles its user base in two years
The YouTube milestone follows another major achievement for Binance.
Namely, in June 2024, Binance announced that it had reached over 200 million users in total, doubling its user base in just two years.
This expansion reflects a broader shift in the crypto industry from early adopters to the early majority.
Conlan further commented on the shift in interest among the general public, stating:
“Reaching 200 million users reflects the growing financial curiosity and awareness among the broader public. To celebrate achieving this milestone, we’ll enhance our YouTube content, focusing on edutainment and new content series to position Binance as the go-to platform for the next one billion users, furthering financial freedom worldwide.”
Binance’s YouTube success indeed shows the increasing mainstream interest in blockchain and digital assets.
With plans to expand its media presence, Binance is set to play a crucial role in shaping the future of finance.
