Widely followed XRP community commentator Zach Rector warns investors to be cautious of misleading advice from some influencers amid a renewed meme coin frenzy.
In a tweet, Rector cautioned the community against falling for deceptive tactics influencers use to promote meme coins. Specifically, he highlighted a pattern where content creators claim to have sold their XRP holdings in favor of lesser-known tokens or “shitcoins” as part of a ploy to gain attention and profit from unsuspecting investors.
3 Steps to Watch
According to Rector, these creators follow a predictable three-step strategy. First, they create FUD around XRP to attract engagement, falsely claim they’ve sold their XRP holdings, then aggressively promote a new, obscure coin.
Notably, after Bitcoin broke an all-time high this week, a new wave of meme coin frenzy has emerged. However, it is not from popular names like Dogecoin, PEPE, or Shiba Inu.
Ongoing Meme Coin Frenzy
In particular, the BNB Chain ecosystem is currently leading the meme craze. The BNB Chain’s recent meme coin surge has rewarded around 70% of over 100,000 traders with profits, according to blockchain analytics firm Bubblemaps.
One trader made $10 million, and thousands of others earned six-figure gains. In total, 93,228 traders profited roughly $516 million, while 39,934 lost $114 million.
The frenzy aligns with BNB’s price rally and tokens inspired by Binance founder Changpeng “CZ” Zhao. “[It’s] BNB meme szn,” CZ posted in response to the development.
To further emphasize the frenzy, BNB Chain now dominates meme trading with the entire top 20 trending tokens tracked by DEXScreener. It completely knocked out Solana in on-chain meme activity.
#BNB meme szn! 😆
I didn’t expect this at all. And people keep asking me to predict the future… 🤷♂️
Keep building!
— CZ 🔶 BNB (@cz_binance) October 7, 2025
With this momentum, BNB is trading at an all-time high above $1,300, having surpassed XRP in market cap ranking. Meanwhile, due to XRP’s price stagnation, Tether’s USDT has also surpassed it.
Now it holds the fifth position in market ranking, down from third just a week ago. As a result, many have started to write off XRP again.
XRP Is Still Winning
Meanwhile, in response to XRP’s ongoing lackluster performance, Rector highlighted that since the U.S. election in November 2024, XRP has surged 488%, outperforming top cryptos like Bitcoin (83%), Ethereum (95%), and BNB (136%). Based on this figure, Rector maintains that XRP remains the leader of the current bull run.
Notably, XRP’s performance over the last two months has been subdued and mostly bearish. Still, Rector insists it remains the best-performing major crypto since last year and that the time for the next wave is coming.
Ultimately, with meme coin frenzy regaining momentum, XRP proponents like Rector urge investors to think twice before following influencers calling for an XRP dump amid its current performance.
